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November 15, 2005
By: TOM BRANNA
Editor
Los Angeles-based Levlad Inc. acquired the Petal Fresh Pure line from Enormarel Inc. The Petal Fresh Pure line consists of affordable luxury body care products such as lotions, scrubs, body wash and foot care. “We are thrilled with the acquisition of Petal Fresh Pure,” said Mary Anders, vice president, branded products for Levlad. “The brand possesses enormous potential for success in the mass merchandise arena.” Levlad will re-launch Petal Fresh Pure in June. In addition, the line is being u...
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